Data privacy

Privacy Policy

1. Preamble
With the information below, we would like to give you, as a 'data subject', an overview of the processing of your personal data by us and your rights under data protection laws. In principle, it is possible to use our website without entering personal data. However, if you want to use special services of our company via our website, we may need to process your personal data.

The processing of personal data, such as your name, address, or e-mail address, shall always be in accordance with the General Data Protection Regulation (GDPR) as well as the country-specific data protection regulations applicable to Häcker Küchen GmbH & Co. KG. By means of this Privacy Policy, we would like to inform you about the scope and purpose of the personal data collected, used and processed by us.

As the controller, we have implemented numerous technical and organisational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transmissions can have security gaps, so that absolute protection cannot be guaranteed. For this reason, you are free to submit personal data to us by alternative means, such as by telephone or mail.

2. Controller
The controller wihtin the meaning of the GDPR is:

Häcker Küchen GmbH & Co. KG
Werkstraße 3, 32289 Rödinghausen, Germany

Phone: +49 5746 940 0

E-mail: info(at)haecker-kuechen.de

3. Data Protection Officer
You can reach the data protection officer as follows:

E-mail: datenschutz-haecker(at)audatis.de

You can contact our data protection officer directly at any time for any questions and suggestions you have regarding data protection.

4. Definitions
The Privacy Policy is based on the terms used by the European Directive and Ordinance when adopting the General Data Protection Regulation (EU-GDPR). Our Privacy Policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.

We use the following terms, among others, in this Privacy Policy:

1. Personal data
'Personal data' is any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

2. Data subject
'Data subject' is any identified or identifiable natural person whose personal data are processed by the controller (our company).

3. Processing
'Processing’ means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

4. Restriction of processing
'Restriction of processing' is the marking of stored personal data with the aim of limiting their processing in the future.

5. Profiling
'Profiling’ means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements;

6. Pseudonymisation
'Pseudonymisation’ means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

7. Processor
'Processor' means a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller.

8. Recipient
Recipient means a natural or legal person, public authority, agency or other body to whom personal data is disclosed, whether or not it is a third party. However, authorities that may receive personal data in the context of a specific investigation mandate under Union or Member State law are not considered recipients.

9. Third party
'Third party’ means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

10. Consent
'Consent’ of the data subject means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

5. Legal basis of processing
Art. 6 (1) (a) GDPR (if applicable in conjunction with Section 25 (1) of the German Telecommunications-Telemedia Data Protection Act (TTDSG)) is the legal basis for our company's processing operations, in which we obtain consent for a specific processing purpose.

If the processing of personal data is necessary for the performance of a contract to which you are a party, as is the case, for example, with processing operations necessary for the supply of goods or the provision of any other service or consideration, the processing is based on Art. 6 (1) (b) GDPR. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of inquiries about our products or services.

If our company is subject to a legal obligation by which the processing of personal data is required, such as for compliance with tax obligations, the processing is based on Art. 6 (1) (c) GDPR.

In rare cases, the processing of personal data might become necessary to protect vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured on our premises and as a result his or her name, age, health insurance data or other vital information had to be passed on to a doctor, hospital or other third party. In this case, the processing would be based on Art. 6 (1) (d) GDPR.

Finally, processing operations can be based on Art. 6 (1) (f) GDPR. Processing operations not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. In particular such processing operations are permitted to us based on the fact that they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47 sentence 2 GDPR).

Our offer is basically aimed at adults. Persons under 16 years of age may not transmit any personal data to us without the consent of their parents or legal guardians. We do not request personal data from children and young people, do not collect them and do not pass them on to third parties.

6. Transmission of data to third parties
Your personal data will not be transferred to third parties for purposes other than those listed below.

We will only share your personal information with third parties if:
1. you have given express consent to this in accordance with Art. 6 (1) (a) GDPR;

2. the transfer is permissible according to Art. 6 (1) (f) GDPR to protect our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data;

3. in the event that a legal obligation exists for the transfer according to Art. 6 (1) (c) GDPR, as well as

4. this is legally permissible and necessary for the processing of contractual relationships with you in accordance with Art. 6 (1) (b) GDPR.

As Häcker is a global company, it may be necessary to transfer your personal data to local subsidiaries, sales and business partners as well as to contractors whose registered office may also be outside the European Economic Area (so-called third countries) in order to better process your request, to safeguard our legitimate interests, to operate our website or to ensure the use of specific functions on our website.

Within the scope of the processing operations described in this Privacy Policy, personal data may also be transferred to the USA in particular. The USA does not have an adequate level of data protection (ECJ: Schrems II ruling). In particular, U.S. investigative authorities can compel U.S. companies to hand over or disclose personal data without the data subjects being able to effectively take legal action against this. This means that, in principle, there is a possibility that your personal data will be processed by U.S. investigative authorities. We have no influence on these processing activities

A transfer of your personal data to third countries will generally take place on the basis of the standard contractual clauses if no adequacy decision of the European Commission exists for the third country in question. 

Unless an adequacy decision exists or the standard contractual clauses cannot be concluded or are insufficient to establish an adequate level of security, your consent pursuant to Art. 49 (1) (a) GDPR serve as a legal basis for the transfer to third countries. 

You can access the standard contractual clauses at https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?uri=CELEX%3A32021D0914&locale=de.

An overview of the entirety of the European Commission's adequacy decisions can be found at https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions_de.

A transfer of your personal data to third parties for purposes other than those listed below does not take place in the context of the use of our website.

7. Technology

7.1 SSL/TLS encryption
This site uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login data or contact requests that you send to us as the operator. You can recognise an encrypted connection by the fact that there is a 'https://' instead of a 'http://' in the address line of the browser and by the lock symbol in your browser line.

We use this technology to protect your transmitted data.

7.2 Data collection when visiting the website
In the case of merely informational use of our website, i.e. if you do not otherwise transmit information to us, subscribe to our newsletter or give us your consent to the placement of certain categories of cookies, we only collect data that your browser transmits to our server (in so-called 'server log files'). 
Our website collects a series of general data and information each time you or an automated system access a page. This general data and information is stored in the server's log files. The following data may be captured:

1. browser types and versions used,
2. operating system used by the accessing system,
3. website from which an accessing system arrives at our website (so-called referrer),
4. website subpages that are accessed via an accessing system on our website including error pages, most visited pages, pages with a high bounce rate, exit pages and search terms
5. date and time and duration of a visit to the website,
6. abbreviated Internet protocol address (anonymised IP address) and,
7. the Internet service provider of the accessing system;
8. the page views per session and the bounce rate;
9. visitor locations

In addition, the website provider provides us with statistics on visitor numbers, sessions, page views and search engine robots. 
When using this general data and information, we do not draw any conclusions about your person. Rather, this information is needed to:

1. to deliver the contents of our website correctly,
2. to optimise the content of our website and the advertising for it,
3. to ensure the long-term operability of our IT systems and the technology of our website, and
4. to provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack.
Therefore, the data and information collected will be used by us for statistical purposes only and, on the other hand, for the purpose of increasing the data protection and data security of our company, in order to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from any personal data provided by a data subject.
The legal basis for the data processing is Art. 6 (1) (f) GDPR. Our legitimate interest follows from the data collection purposes listed above.
You are neither legally nor contractually obligated to provide us with the designated data. However, the provision of the named data is necessary for the purpose of using our website.
The recipients of this data are, in addition to our hosting provider, those of our internal employees who are authorised to view the server logs. These are usually the IT staff alone.
The data is deleted after a maximum of 60 days.

7.3 Hosting by Mittwald
We host our website at Mittwald CM Service GmbH & Co. KG, Königsberger Straße 4-6, 32339 Espelkamp, Germany (hereinafter referred to as Mittwald).

When you visit our website, your personal data (e.g. IP addresses in log files) are processed on Mittwald's servers. 

The use of Mittwald is based on Art. 6 (1) (f) GDPR. We have a legitimate interest in a highly reliable presentation and provision of our website, as well as in ensuring its security.

We have concluded an order processing agreement (AVV) with Mittwald pursuant to Art. 28 GDPR. This is a contract required by data protection law, which ensures that Mittwald only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.

For more information on Mittwald's privacy policy, please visit: https://www.mittwald.de/datenschutz

8. Cookies and similar technologies

8.1 General information about cookies and similar technologies
Cookies and similar technologies are small files that are automatically created by your browser and stored in the browser you are using or on your terminal device (laptop, tablet, smartphone or similar) when you visit our website.

In this way, information that results in connection with the terminal device used in each case is stored either on the terminal device or in the browser used. This does not mean, however, that we thereby gain direct knowledge of your identity.

The use of cookies and similar technologies serves to make the use of our offer more pleasant for you. For example, we use so-called session cookies to recognise that you have already visited individual pages of our website. These are automatically deleted after leaving our website. 

In addition, we also use temporary cookies and similar technologies to optimise user-friendliness, which are stored on your terminal device for a certain specified period. If you visit our website again to use our services, it is automatically recognised that you have already been with us and which entries and settings you have made so that you do not have to enter them again.

On the other hand, we use cookies to statistically record the use of our website and to evaluate our offer for you for the purpose of optimisation. These cookies allow us to automatically recognise that you have already visited our website when you visit it again. The cookies set in this way are automatically deleted after a defined period of time. The respective storage period of the cookies can be taken from the settings of the consent tool used.
You are under no legal or contractual obligation to provide us with your personal data as part of the placement of cookies or similar technologies. This applies in particular with regard to the placement of any analytics cookies. However, to the extent that cookies or similar data are placed in your local storage to record the status of your consent, this is necessary for the purpose of using our website.
The recipient of this data, in addition to the providers of the respective cookies and comparable technologies, is the marketing department of the controller. 
The cookies and data stored by means of comparable technologies are deleted automatically after the expiry of the periods specified in this Privacy Policy and in the cookie banner. The data obtained in the course of the evaluation of the data collected by the cookies will be deleted in case of revocation/objection to further processing by the data subjects.

8.2 Legal basis for the use of cookies and similar technologies
The data processed by the cookies and comparable technologies, which are required for the proper functioning of the website, are thus necessary for the protection of our legitimate interests pursuant to Art. 6 (1) (f) GDPR.

For all other cookies and comparable technologies, you must provide your consent to this via our opt-in cookie banner in accordance with Art. 6 (1) (a) GDPR.

8.3. Cookies deletion periods

Cookie: _ga_GZRGMT838V - Provider: Google - Purpose: Cookie from Google for website analytics. generates statistical data about how visitors use the website. - Speicherfrist: 400 Tage

Cookie: _ga -  Provider: Google Purpose: Cookie from Google for website analytics. generates statistical data about how visitors use the website. - Speicherfrist: 400 Tage

Cookie: _gac_gb_UA-131723162 -1 -  Provider: Google - Purpose: Cookie from Google for website analytics. generates statistical data about how visitors use the website. - Speicherfrist:  90 Tage

Cookie:  _gat_gtag_UA_1317231 62_1 - Provider: Google - Purpose: Cookie from Google for website analytics. generates statistical data about how visitors use the website. - Speicherfrist:  1 Tag

Cookie:  _gcl_au - Provider: Google - Purpose: Cookie from Google for website analytics. generates statistical data about how visitors use the website. - Storage period:  90 days

Cookie:  _gcl_gb - Provider: Google - Purpose: Cookie from Google for website analytics. generates statistical data about how visitors use the website. - Storage period:  90 days

Cookie: _gid - Provider: Google - Purpose: Cookie from Google for website analytics. generates statistical data about how visitors use the website. - Storage period:  1 day

Cookie: cookie_optin - Provider: Häcker - Purpose: This cookie is used to store your cookie settings for this website. - Storage period:  365 days

Cookie: IDE - Provider: Google - Purpose: Contains a random user ID. This is used to recognise the user across different websites and to play personalised advertising. - Storage period:  390 days

Cookie: SgCookieOptin.lastPr Eferences - Provider: Häcker - Purpose: This file is used to store your cookie settings for this website. - Storage period:  400 days (since last visit to the website)

Cookie: SgCookieOptin.userUu id - Provider: Häcker - Purpose: This file is used to store your cookie settings for this website. - Storage period:  400 days (since last visit to the website)

Cookie: Test_cookie - Provider: Google - Purpose: Checks whether the user's browser supports cookies. - Storage period:  1 day

9. Contents of our website

9.1 Contact us / Contact form
When contacting us (e.g. via contact form or e-mail), personal data is collected. Which data is collected in the case of the use of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for the processing of the data is our legitimate interest in responding to your request pursuant to Art. 6 (1) (f) GDPR. 
If your contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR. 
Your data will be deleted after final processing of your request, this is the case if it can be inferred from the circumstances that the matter concerned has been conclusively clarified and the deletion does not conflict with any statutory retention obligations.
You are neither legally nor contractually obligated to provide us with the designated data. However, the provision of the named data is necessary for the purpose of contacting you.
The recipient of your data is the Marketing Digital Team of the controller.

9.2 Application management / job board
The processing activity is carried out for the purpose of selecting suitable applicants to fill vacancies.
We process your personal data for the purpose of the application process, insofar as this is necessary for the decision on the establishment of an employment relationship with us. The legal basis for this is Section 26 (1) sentence 1 of the German Federal Data Protection Act (BDSG).
If you enter into an employment relationship, we may further process the personal data already received from you for the purpose of implementing this employment relationship in accordance with Section 26 (1) sentence 1 BDSG.
Recipients of your personal data in the context of your application are our HR department, the managers and possibly other interview participants of the department that has advertised the position for which you have applied, as well as the works council and, if applicable, our management.
We may also transfer your personal data within the Häcker Group (including our foreign subsidiaries) if and to the extent this is necessary to fulfill the above-mentioned purposes and is permitted on the basis of the aforementioned legal grounds.
Such a transfer may occur in particular if you apply for a position at a local subsidiary or if the responsible manager is employed by a company other than the one for which the position in question was advertised.
In these cases, in addition to the designated functions of Häcker Küchen GmbH & Co. KG, the persons responsible for your application at our subsidiary will also be informed. You can find out which subsidiary your application is for directly from the respective job advertisement.
The receipt of your personal data provided as part of your application by third parties outside our group of companies is strictly regulated. Applications that reach us via our job portal are provided to us by our order processor, d.vinci HR-Systems GmbH. As a matter of principle, we do not transfer data to third parties outside our group of companies.
We store your personal data for as long as is necessary to make a decision about your application. If an employment relationship between you and us does not materialise, we may continue to store your personal data to the extent necessary to defend against possible legal claims. This is done on the basis of our legitimate interest in defending against legal claims (Art. 6 (1) (f) GDPR). 
Your application documents will be deleted no later than six months after notification of the rejection decision, unless longer storage is required due to legal disputes or you give us your voluntary consent, which can be revoked at any time with effect for the future, to include you in our applicant pool. 
If you give us your consent in this regard, your inclusion in our applicant pool will be based on Art. 6 (1) (a) GDPR.
In this case, we will retain your application for a period of one year from the date of rejection of your initial application and granting of your consent, but no longer than until you wish to revoke your consent, which you may do by contacting bewerbung@haecker-kuechen.de.
It is neither legally nor contractually required to provide personal data to complete the application process or join our applicant pool, and you are obliged to provide such data. However, we require your personal data in order to implement the application process. This means that if you do not provide us with personal data when submitting an application, it will not be possible for us to carry out the application process and thus conclude a corresponding contract with you.
No automated decision-making or profiling is carried out as part of the application process.


10. Our activities in social networks
In order to communicate with you in social networks and inform you about our services, we are represented on social media with our own pages. When you visit one of our social media pages, we are, together with the provider of the respective social media platform, responsible, for the processing operations triggered thereby as joint controllers within the meaning of Art. 26 GDPR.
We are not the original provider of these pages, but only use them within the scope of the options offered to us by the respective providers.
Therefore, as a precaution, we point out that your data may also be processed outside the European Union or the European Economic Area. Use of these sites may therefore be associated with data protection risks for you due to the difficulty into protecting your rights, e.g. to information, deletion, objection, etc., as well as because the social network providers often process the data directly for advertising purposes or for analysis of user behaviour, without this being able to be influenced by us. If usage profiles are created by the provider, cookies are often used or the usage behaviour is assigned to your own member profile on the social networks.
The described processing operations of personal data are carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest and the legitimate interest of the respective provider, in order to be able to communicate with you in a timely manner or to inform you about our services. If you have to give your consent to data processing as a user with the respective providers, the legal basis refers to Art. 6 (1) (a) GDPR in conjunction with. Art. 7 GDPR.
Since we do not have access to the providers' databases, we would like to point out that it is best to assert your rights (e.g. to information, correction, deletion, etc.) directly with the respective provider. We have listed further information on the processing of your data in the social networks below with the respective social network provider used by us:
You are neither legally nor contractually obligated to provide us with the designated data. However, the provision of the designated data is unavoidable in the context of the use of social networks.
The recipient of this data, in addition to the operators of the social networks, is the marketing department of the controller.
If and insofar as we collect data via social networks, they will be deleted after expiry, upon receipt of the revocation/objection of the data subject regarding the further processing of the personal data concerning him or her.

10.1 Facebook
(Joint) controller for data processing in Europe:
Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Privacy Policy: 
https://www.facebook.com/about/privacy 

10.2 Instagram
(Joint) controller for data processing in Germany:
Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Privacy Policy:
https://instagram.com/legal/privacy/ 

10.3 LinkedIn
(Joint) controller for data processing in Europe:
LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland

Privacy Policy:
https://www.linkedin.com/legal/privacy-policy 

10.4 Pinterest
(Joint) controller for data processing is Pinterest Inc., 651 Brannan Street, San Francisco, CA 94107, USA.

Privacy policy:
https://policy.pinterest.com/de/privacy-policy 

10.5 XING
(Joint) controller for data processing in Europe:
New Work SE, Am Strandkai 1, 20457 Hamburg, Germany

Privacy Policy:
https://privacy.xing.com/de/datenschutzerklaerung

11. Web analytics

11.1 Google Analytics Universal
On our websites, we use Google Analytics, a web analytics service provided by Google Ireland Limited (https://www.google.de/intl/de/about/), Gordon House, Barrow Street, Dublin 4, Ireland ('Google'). In this context, pseudonymised usage profiles are created and cookies (see item 'Cookies and comparable technologies') are used. The information generated by the cookie about your use of this website such as

1. the browser type/version,
2. the operating system used,
3. the referrer URL (the previously visited page),
4. the host name of the accessing computer (IP address) and
5. the time of the server request,

are transferred to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website and Internet use for the purposes of market research and demand-oriented design of these Internet pages. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. In no case will your IP address be merged with other data from Google. The IP addresses are anonymised so that an assignment is not possible (IP masking).

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

These processing operations only take place provided express consent has been granted, in accordance with Art. 6 (1) (a) GDPR.

You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de). 

You can view the Google Analytics privacy policy at: https://support.google.com/analytics/answer/6004245?hl=de

11.2 Google Analytics Remarketing
We have integrated Google Remarketing services on this website. The operating company of the Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Remarketing is a function of Google AdWords that enables a company to display advertisements to Internet users who have previously visited the company's website. The integration of Google Remarketing thus allows a company to create user-related advertising and consequently to display interest-relevant advertisements to the Internet user.

The purpose of Google Remarketing is the display of interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or to have them displayed on other Internet pages, which are tailored to the individual needs and interests of Internet users.

Google Remarketing sets a cookie on the IT system of the data subject. By setting the cookie, Google is enabled to recognise the visitor to our website when the visitor subsequently visits websites that are also members of the Google advertising network. Each time you visit a website on which the Google Remarketing service has been integrated, your internet browser automatically identifies itself to Google. As part of this technical process, Google obtains knowledge of personal data, such as your IP address or surfing behaviour, which Google uses, among other things, to display interest-relevant advertising.

By means of the cookie, personal information, for example, the Internet pages visited by you, is stored. Each time you visit our website, personal data, including your IP address, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share this personal data collected through the technical process with third parties.

These processing operations only take place provided express consent has been granted, in accordance with Art. 6 (1) (a) GDPR.

The privacy policy of Google Analytics Remarketing can be viewed at: https://www.google.de/intl/de/policies/privacy/.

11.3 Matomo
We have integrated the Matomo component of the provider InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand, on this website. 
Matomo is a software tool for web analysis, i.e. for collecting, collating and evaluating data about the behaviour of visitors to websites. Among other things, data is collected about the website from which a data subject has accessed a website (so-called 'referrer'), which subpages of the website have been accessed or how often and for how long a subpage has been viewed. This is used for website optimisation and cost-benefit analysis of Internet advertising.
The software is operated on the server of the data controller, and the data protection-sensitive log files are stored exclusively on this server.
Matomo sets a cookie on your IT system. By setting the cookie, we are enabled to analyse the use of our website. Each time you access one of the individual pages of this website, the Internet browser on your IT system is automatically prompted by the Matomo component to transmit data to our server for the purpose of online analysis. As part of this technical procedure, we obtain knowledge of personal data, such as the IP address of the data subject, which we use, among other things, to track the origin of visitors and clicks.
By means of the cookie, personal information is stored, for example, the time of access, the place from which an access originated and the frequency of visits to our website. Each time you visit our website, this personal data, including the IP address of the Internet connection you are using, is transmitted to our server. This personal data is stored by us. We do not share this personal data with third parties.
These processing operations only take place provided express consent has been granted, in accordance with Art. 6 (1) (a) GDPR.
Further information and the applicable Matomo privacy policy can be found at https://matomo.org/privacy/

11.4 Mouseflow
On this website we used the tool Mouseflow. Provider is Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark.
Mouseflow is a tool for the analysis of your user behaviour on this website. To this end, cookies are placed in your browser. 
With Mouseflow, we can record your mouse and scroll movements, keystrokes, use of form and rating fields, referrer URLs and IP addresses (optional), among other things. 
Mouseflow can also determine how long you have stayed with the mouse pointer on a certain position. 
This information is used to generate so-called heat maps, with which it can be determined which website areas visitors are more inclined to look at. Furthermore, we can determine how long you stayed on a page and when you left it. 
We can also determine the point at which you aborted the inputting of information into a contact form (so-called conversion funnels).
These processing operations only take place provided express consent has been granted, in accordance with Art. 6 (1) (a) GDPR.
For more information on Mouseflow, see: Behavioral Analytics Ecosystem for Optimal Website UX (mouseflow.com). 

12. Advertising

12.1 Google Ads
We have integrated Google Ads on this website. The operating company of the Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ('Google').
We use this to advertise this website in Google search results, as well as on third-party websites. For this purpose, Google places a cookie in the browser of your terminal device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit.
Additional data processing only takes place if you have consented to Google linking your web and app browsing history to your Google Account and using information from your Google Account to personalise ads you view on the web. In this case, if you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to form target groups.
These processing operations only take place provided express consent has been granted, in accordance with Art. 6 (1) (a) GDPR.
You can view the privacy policy and further information from Google Ads at: www.google.com/policies/technologies/ads/

12.2 Google Ads with conversion tracking
We have integrated Google Ads on this website. The operating company of the Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads is an Internet advertising service that allows advertisers to place ads both in Google's search engine results and in the Google advertising network. Google Ads allows an advertiser to specify certain keywords in advance, by means of which an ad is displayed in Google's search engine results exclusively when the user retrieves a keyword-relevant search result using the search engine. In the Google advertising network, ads are distributed on topic-relevant websites by means of an automatic algorithm and in compliance with the previously defined keywords.

The purpose of Google Ads is to advertise our website by displaying interest-relevant advertisements on the websites of third-party companies and in the search engine results of the Google search engine and to display third-party advertisements on our website.

If you access our website via a Google ad, a so-called conversion cookie is stored on your IT system by Google. A conversion cookie expires after thirty days and is not used to identify you. The conversion cookie is used to track whether certain subpages, for example the shopping cart of an online store system, have been called up on our website, provided that the cookie has not yet expired. The conversion cookie allows both us and Google to track whether a user who arrived on our website via an AdWords ad generated a sale, i.e. completed or cancelled a purchase.

The data and information collected through the use of the conversion cookie are used by Google to compile visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via Ads advertisements, i.e. to determine the success or failure of the respective Ads advertisement and to optimise our Ads advertisements for the future. Neither our company nor other advertisers of Google Ads receive information from Google by means of which you could be identified.

By means of the conversion cookie, personal information, such as the web pages you visited, is stored. Each time you visit our website, personal data, including the IP address of the internet connection you are using, is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share this personal data collected through the technical process with third parties.

These processing operations only take place provided express consent has been granted, in accordance with Art. 6 (1) (a) GDPR.

You can view the privacy policy and further information of Google AdSense at: https://www.google.de/intl/de/policies/privacy/

13. Partner and affiliate programs

13.1 DoubleClick
This website contains components of DoubleClick by Google. DoubleClick is a brand of Google (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland), under which special online marketing solutions are marketed to advertising agencies and publishers.

DoubleClick by Google transfers data to the DoubleClick server with each impression as well as with clicks or other activities. Each of these data transfers triggers a cookie request to your browser. If the browser accepts this request, DoubleClick sets a cookie on your IT system. The purpose of the cookie is the optimisation and display of advertising. The cookie is used, among other things, to serve and display user-relevant advertising and to generate reports on or improve advertising campaigns. Furthermore, the cookie serves to avoid multiple displays of the same advertisement.

DoubleClick uses a cookie ID, which is required to process the technical procedure. The cookie ID is needed, for example, to display an advertisement in a browser. DoubleClick can also use the cookie ID to record which ads have already been displayed in a browser in order to avoid duplicate placements. Furthermore, the cookie ID makes it possible for DoubleClick to record conversions.

A cookie from DoubleClick does not contain any personal data. However, a DoubleClick cookie may contain additional campaign identifiers. A campaign identifier is used to identify the campaigns with which you have already been in contact.

Each time you call up one of the individual pages of this website that is operated by us and on which a DoubleClick component has been integrated, the respective DoubleClick component will prompt the Internet browser on your IT system to transmit data to Google for the purpose of online advertising and the settlement of commissions. As part of this technical process, Google obtains knowledge of data that it also uses to generate commission statements. Among other things, Google can track that you have clicked on certain links on our website.

These processing operations only take place provided express consent has been granted, in accordance with Art. 6 (1) (a) GDPR.

You can view the DoubleClick by Google privacy policy at: https://www.google.com/intl/de/policies/

14. Plugins and other services
You are neither legally nor contractually obligated to provide us with your personal data when you use our plugins.
In addition to the providers of the respective plugins, the recipients of this data are the departments of the controller that are authorised to access the respective plugins. This is basically only the marketing department of the controller. 
The deletion of the data transmitted by the plugins takes place according to the internal specifications of the respective provider of the plugin. The data transmitted to us in the context of the use of the plugin will be deleted by the controller after revocation/objection by the data subject to the continued processing.

14.1 Google Maps
On our website we use Google Maps (API). The operating company of Google Maps is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies with headquarters at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Maps is a web service for displaying interactive (land) maps in order to visually present geographical information. By using this service, for example, our location can be shown to you and a possible journey can be made easier.

Already when calling up the website pages in which the map of Google Maps is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers in the USA and stored there. Additionally, Google Maps reloads the Google Web Fonts. The provider of Google WebFonts is also Google Ireland Limited. When you access a page that embeds Google Maps, your browser loads the web fonts needed to display Google Maps into your browser cache. Also for this purpose, the browser you use establishes a connection to Google's servers. This gives Google knowledge that our website was accessed via your IP address. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data is directly assigned to your account. If you do not want the data to be assigned to your profile at Google, you must log out of your Google user account. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right.

These processing operations are only carried out after you have granted explicit consent in accordance with Art. 6 (1) (a) GDPR.

Google's terms of use can be found at https://www.google.de/intl/de/policies/terms/regional.html and the additional terms of use for Google Maps can be found at https://www.google.com/intl/de_US/help/terms_maps.html

You can view the privacy policy of Google Maps at: ('Google Privacy Policy'): https://www.google.de/intl/de/policies/privacy/

14.2 Google Tag Manager
On this website we use the Google Tag Manager service. The operating company of Google Tag Manager is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Through this tool, 'web page tags' (i.e. keywords which are included in HTML elements) can be implemented and managed through an interface. By using the Google Tag Manager, we can automatically track which button, link or personalised image you have actively clicked on and can then record which contents of our website are of particular interest to you.

The tool also ensures the triggering of other tags, which in turn may collect data. Google Tag Manager does not access this data. If you have deactivated at the domain or cookie level, this remains in place for all tracking tags implemented with Google Tag Manager.

These processing operations are only carried out after you have granted explicit consent in accordance with Art. 6 (1) (a) GDPR.

Further information on Google Tag Manager and Google's privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/

14.3 Google WebFonts
Our website uses so-called web fonts for the uniform display of fonts. The Google WebFonts are provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

These processing operations are only carried out after you have granted explicit consent in accordance with Art. 6 (1) (a) GDPR.

Further information on Google WebFonts as well as Google's privacy policy can be found at: https://developers.google.com/fonts/faq; https://www.google.com/policies/privacy/

14.4 Vimeo (Videos)
Our website has integrated plugins of the video portal Vimeo of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA. When you access a page of our website that contains such a plugin, your browser will establish a direct connection to the servers of Vimeo. The content of the plugin is transmitted by Vimeo directly to your browser and integrated into the page. Through this integration, Vimeo receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Vimeo account or are not currently logged in to Vimeo. This information (including your IP address) is transmitted from your browser directly to a Vimeo server in the USA and stored there.

If you are logged in to Vimeo, Vimeo can directly assign your visit to our website to your Vimeo account. If you interact with the plugins (such as pressing the start button of a video), this information is also transmitted directly to a Vimeo server and stored there.

If you do not want Vimeo to assign the data collected via our website directly to your Vimeo account, you must log out of Vimeo before visiting our website.

Videos from Vimeo embedded on our website have automatically integrated the tracking tool Google Analytics. This is Vimeo's own tracking, to which we have no access and which cannot be influenced by our website. Google Analytics uses so-called 'cookies' for tracking, which are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

These processing operations are only carried out after you have granted explicit consent in accordance with Art. 6 (1) (a) GDPR.

You can view Vimeo's privacy policy at: https://vimeo.com/privacy.

15. Newsletter
You are neither legally nor contractually obligated to provide us with your personal data for the purpose of delivering our newsletter and for newsletter tracking. However, if you want to receive our newsletter, this is required.
The recipient of this data, in addition to the provider of our newsletter tool, is the marketing department of the controller. 
The deletion of your data from the newsletter distribution list will take place as notified below. The data collected as part of newsletter tracking is aggregated immediately after collection and thereby anonymised.

15.1 Newsletter subscription and distribution to existing customers
We inform our business partners at regular intervals about our offers by means of a newsletter. Unless you are already a customer of our company, you will only receive the newsletter if

1. you have a valid e-mail address and
2. you have subscribed to the newsletter.

For legal reasons, a confirmation e-mail will be sent to the e-mail address you entered when registering to receive the newsletter using the double opt-in method. This confirmation e-mail is used to verify that you, as the owner of the e-mail address, have authorised the receipt of the newsletter.

When you register for the newsletter, we also store the IP address of the IT system you are using at the time of registration, as assigned by your Internet service provider (ISP), as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of your e-mail address at a later date and therefore serves our legal protection.
The personal data collected as part of the newsletter subscription will be used exclusively for sending our newsletter. Furthermore, newsletter subscribers may receive information by e-mail if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes in the technical circumstances. 

We use CleverReach to send newsletters. The provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, https://www.cleverreach.com/de/datenschutz/.

CleverReach is a service that can be used to organise the sending of newsletters. The data you enter for the purpose of receiving the newsletter (e.g. e-mail address) is stored on CleverReach's servers in Germany or Ireland. Incidentally, the personal data collected as part of the newsletter service is not passed on to third parties.
You can cancel the newsletter subscription at any time without notice and without giving reasons and revoke your consent to the storage of the personal data that you have given us for the newsletter distribution. 
You can use the corresponding link in each newsletter to revoke your consent. Furthermore, you can also unsubscribe from the newsletter at any time directly on our website or inform us of this in another way.
In doing so, you will only incur transmission costs in accordance with the base rates. Upon receipt of your revocation, the use of your e-mail address for advertising purposes will cease immediately.
The legal basis for data processing for the purpose of sending newsletters is Art. 6 (1) (a) GDPR.
The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the servers of CleverReach after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. e-mail addresses for the member area) remain unaffected by this.

15.2 Newsletter tracking
Our newsletters sent with CleverReach allow us to analyse the behaviour of newsletter recipients. Here, among other things, it can be analysed how many recipients have opened the newsletter message and how often which link in the newsletter was clicked. With the help of so-called conversion tracking, it can also be analysed whether a predefined action (e.g. purchase of a product on our website) has taken place after clicking on the link in the newsletter. For more information on data analysis through CleverReach newsletters, please visit: www.cleverreach.com/de/funktionen/reporting-und-tracking/.
If you have registered to receive our newsletter, the data processing is based on your consent (Art. 6 (1) (a) GDPR). If you receive our newsletter as an existing customer, the data processing is based on our legitimate interest in measuring the success of our newsletter (Art. 6 (1) (f) GDPR).
You can revoke this consent or object to further newsletter tracking at any time by unsubscribing from the newsletter using the options explained above. The legality of the data processing operations already carried out remains unaffected by the revocation or objection.
You can also prevent the processing at any time by preventing the storage of cookies by setting your web browser accordingly. 
You can also prevent the storage and transmission of personal data by deactivating JavaScript in your web browser or installing a JavaScript blocker (e.g. noscript.net or www.ghostery.com). We would like to point out that these measures may mean that not all functions of our website are available.

16. Your rights as a data subject
If you assert your rights as a data subject under Section 3 of the GDPR, the provision of (further) personal data for the purpose of identification and fulfilment of the respective right may be required by law. Failure to provide the data despite the obligation to do so may have the result, for example, that we cannot, or cannot fully, implement the information requested.
Recipients of your data in the context of exercising your rights as a data subject are generally the data protection officer named above, our legal department, our specialist departments concerned and, if applicable, our management. 
For legal reasons, we keep your request and its fulfilment for a period of three years from the end of the year in which your request was fulfilled.

16.1 Right to confirmation
You have the right to request confirmation from us about whether your personal data is being processed.

16.2 Right to information Art. 15 GDPR
You have the right to receive from us at any time free of charge information about the personal data stored about you, as well as a copy of this data in accordance with the statutory provisions.

16.3 Right to rectification Art. 16 GDPR
You have the right to request that inaccurate personal data concerning you be corrected. Furthermore, you have the right to request the completion of incomplete personal data, taking into account the purposes of the processing.

16.4 Right to erasure Art. 17 GDPR
You have the right to demand that we delete the personal data concerning you without delay, provided that one of the reasons set out by law applies and insofar as the processing or storage is not necessary.

16.5 Right to restriction of processing Art. 18 GDPR
You have the right to demand that we restrict processing if one of the legal requirements is met.

16.6 Right to data portability Art. 20 GDPR
You have the right to receive the personal data you have provided to us, in a structured, common and machine-readable format. You also have the right to transmit this data to another controller without hindrance from us, to whom the personal data has been provided, provided that the processing is based on consent pursuant to Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR or on a contract pursuant to Art. 6 (1) (b) GDPR and the processing is carried out with the aid of automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.

Furthermore, when exercising your right to data portability pursuant to Art. 20 (1) of the GDPR, you have the right to obtain the direct transfer of personal data from one controller to another controller where technically feasible and provided that this does not adversely affect the rights and freedoms of other individuals.

16.7 Right to objection Art. 21 GDPR
You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Art. 6 (1) (e) - data processing in the public interest) or (f) (data processing on the basis of a balance of interests) GDPR.

This also applies to profiling based on these provisions within the meaning of Art. 4 (4) GDPR.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or where the processing serves the purpose of asserting, exercising or defending legal claims.

In individual cases, we process personal data in order to conduct direct advertising. You may object to the processing of personal data for the purpose of such advertising at any time. This also applies to profiling, insofar as it is associated with such direct advertising. If you object to us processing for direct marketing purposes, we will no longer process the personal data for these purposes.

In addition, you have the right, on grounds relating to your particular situation, to object to the processing of personal data concerning you which is carried out by us for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.

You are free to exercise your right to object in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.

16.8 Revocation of consent under data protection law
You have the right to revoke consent to the processing of personal data at any time with effect for the future.

Should you wish to change the settings you have made within our cookie banner, you can do so here: 

Call the cookie banner and change the settings


16.9 Complaint to a supervisory authority
You have the right to lodge a complaint about our processing of personal data to a supervisory authority responsible for data protection.


17. Further information on other data processing
As a company, we not only process personal data on our website, but also in many other processes. In order to be able to provide you as a data subject with the most detailed information possible for these processing purposes as well, we have compiled this information for the following processing activities here, thereby fulfilling the legal information requirements pursuant to Art. 13-14 GDPR:
•    Customers, suppliers, service providers
•    General contacts
If you require further information that you cannot find here and in the detailed privacy statements below, please contact our data protection officer in confidence.

18. Duration of the storage of personal data
The duration of the storage of personal data shall be based on the purpose of the respective processing activity (e.g. conduct of the application process). If the purpose of the processing is achieved (e.g. the application process has been completed) and if the respective statutory retention period has expired (e.g. six months after rejection of the application), the corresponding data will be routinely deleted. You can find more details on the applicable deletion periods in the individual points of this Privacy Policy. Please note that information on the deletion periods in the context of the placement of cookies summarised under para. 8 of this Privacy Policy.

19. Actuality and modification of the Privacy Policy
This Privacy Policy is currently valid and was last updated in May 2023.

We may need to change this Privacy Policy due to the further development of our website and offers, or due to changed legal or official requirements.